Why Everyone is Wearing Richardson Umpqua Hats

If you've been searching for a cap that actually fits correct and stands up outside, you've probably run into Richardson Umpqua hats by today. They seem in order to be popping upward everywhere, from regional fly-fishing shops to high-end breweries and tech startups. It's not only a fluke, although. There is something particular in regards to the "Umpqua" style—officially known as the Richardson 168—that hits a lovely spot between vintage aesthetics and modern performance that many other hats simply miss. ...

March 26, 2026 · 7 min · Gyöngyi Malik